Blogs
Get the latest updates, some fun facts, and all things tech for the world of Consumer Product Goods. We bring to you a combination of technological advancements coupled with AI ML-powered algorithms to boost your sales.
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Driving Change in CPG: The Future of Operations with Autonomous AI
The CPG industry is at a crossroads, where evolving consumer demands and complex operational challenges require a new approach to decision-making… -
How CPG Brands Can Unlock Double-Digit ROI with Intelligent Distribution Management
The Distribution Management System (DMS) market is experiencing rapid growth, expanding from USD 4.56 billion in 2024 to USD 5.51 billion… -
Boosting Promotional ROI in CPG: Why Smarter Trade Promotion Management Is the Key
In the highly competitive consumer packaged goods (CPG) industry, trade promotions are among the most significant investments companies make each year…. -
Reimagining Route-to-Market: How Marketplaces Are Transforming Retailer Relationships in CPG
As traditional distribution models fall short in today’s fast-paced retail environment, CPG companies are embracing smarter, digital-first solutions to stay competitive…. -
The Growth Blueprint: Critical Moves Every CPG Brand Must Make Today
As we move through 2025, cautious optimism surrounds the economy, but uncertainty about consumer behavior remains. While the consumer goods (CG)… -
Greener Store Visits: How AI is Making Retail Execution More Sustainable
Sustainability is no longer a buzzword, it’s a business imperative. As environmentally conscious consumers reshape the retail landscape, brands are under… -
The Art of Trade Marketing: Strengthening Retailer Relationships for Mutual Growth
In today’s dynamic consumer goods industry, the power of trade marketing in building strong retailer relationships is undeniable. At its essence,… -
Rethinking Value: What Today’s Consumers Want from CPG Brands
In 2025, 85% of consumers report feeling the most pressure from rising prices in the grocery category, placing inflation at the… -
Bridging Consumer Health Trends and In-store Execution with AI
The wellness industry is shifting with consumers becoming more informed and selective, seeking personalized health solutions and clinically-backed products. To meet… -
Generative AI and the Future of Work in CPG: What Leaders Need to Prepare For
Generative AI (Gen AI) has become a transformative force, reshaping various aspects of business operations, employee workflows, and consumer-brand interactions. While… -
Sustainable Zero-Waste Strategies for CPG: Moving Toward a Circular Economy
As environmental awareness grows, Consumer Packaged Goods (CPG) companies are adopting zero-waste strategies to minimize waste and transition toward a circular… -
The Science Behind Impulse Buys: How to Influence Shoppers at the Point of Sale
In today’s competitive retail landscape, understanding and shaping customer behaviour is key to driving success. Impulse buying—those unplanned, spur-of-the-moment purchases—stands out…
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